Sara Kim – Selected Works
Ara Phone
Ara is a modular phone design with a mission to reduce electronic waste. The idea is that you can easily replace or upgrade parts of your phone or customize it on the fly.
Partnering with Google ATAP for a year-long engagement, I helped the engineering minds design and market a brand new product for the everyday consumer. I created the mobile shopping experience for the future phone intending to educate, engage, and beta test. I assisted in designing their modules setting app, an advertising campaign, and a migration app for iOS users to switch to Android easily.