Sara Kim – Selected Works
Beauty Brands
Beauty Brands is a multi-retailer chain store headquartered in the midwest. In 2015, at CreateTheGroup, they tasked us to rebrand it into a destination for 30-something women and create a modern personality. Our research showed that a common pain point for women today is that beauty is fun but exhausting.
Our solution was to create an online community highlighting product reviews and advice from other users and professionals. The right products are recommended to match specific needs by creating a beauty profile. Beauty Brands also offers easy skincare regimens, attainable makeup, and hairstyling for all skin tones and hair types.